Why do we buy the things we do?

My wife and her friend just bought state-of-the-art mega-crockpots from the Williams Sonoma catalog. "The recipes in the catalog just looked so good!" She made Spaghetti Bolognese for dinner last night. Yes, it WAS good.

Rachel Ray now has her line of cookware. I tried one of her 30 minute meal recipes. No, that was NOT good.

I hate watching QVC or HSN. I end up buying something I really didn't need in the first place. I think that if you watch the program long enough, you will end up convincing yourself that you do. Especially if Wolfgang Puck uses it, right?

The Omega Planet Ocean that Daniel Craig wore in the movie Casino Royale recently sold at auction for $206,250. Can you name at least 5 other Daniel Craig movies?

Omega's bestselling watch is the Seamaster Bond, first worn by Pierce Brosnan in Goldenye. They even have a limited edition commemorative model. I hear that's selling well.

This guy actually calls himself J. Bond. Someone hand be a red-hot iron. I'd like to poke my mind's eye now.

On TimeZone, a poster asked about celebrities that appeared in the movies wearing a Rolex. Rolex sells every one of the more than 1,000,000 watches that it makes each year.

Every yuppie wants one (or a Breitling, that is). Along with a 3-series BMW and a Montblanc Meisterstuck. Even if chances are, he is not aware of what caliber movement is in his Submariner, does not know how to heel-toe, and has the penmanship of a third grader.

Of course, in the end it's your hard-earned cash, but in this season of gift-giving, when you also inevitably buy "something special for myself," you may want to ask yourself this question before you do. You might be pleasantly surprised.


* No, the watch pictured is not mine!